How this estimate works

Monthly hours × £40.625 = recommended monthly spend. The range allows 20% less or more time, rounded to half-hour blocks. All figures are service fees with no VAT charged by Lydia.

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See the planning assumptions

Research/on-page: (area hours 2 + page-band hours 1) × competition 1.2 × pace 1.2. Technical: (foundation hours 2 + ecommerce hours 0) × those same multipliers.

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Local/authority: 1 base hours + 0.5 × (location-band value 1 − 1). Location-band values are 1, 2, 4 and 7. Content: 2 × 2 hours.

Reporting: 1.5 hours. Total rounds up to the next half hour.

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Setup: 3 baseline hours + 2 for site size + 2 for foundations + 0 for ecommerce + 0 for UK-wide targeting = 7 hours (£284.38). Setup covers initial analysis and planning; ongoing implementation is in the monthly hours.

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These are editable workload assumptions designed for this tool, not published industry pricing benchmarks. A website audit is needed to agree a final scope. Larger catalogues, migrations and specialist markets may require a bespoke estimate.

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Excludes advertising spend, paid software, external developers, photography, design and third-party PR costs. SEO results depend on demand, competition, implementation and search engine changes. This forecasts investment, not rankings, traffic or guaranteed leads. The optional business case attributes lifetime profit to a customer cohort; it is not a monthly cash-flow forecast.

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Lydia Whitney does not charge VAT on her service fees. Advertising platforms, subscriptions and other third-party suppliers may apply their own VAT or taxes.