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The digital marketing landscape is evolving faster than ever, and AI search  is emerging as the next major shift in how people discover information online. From Google’s Gemini to AI-powered chatbots like ChatGPT, search is no longer just about keywords, it’s about context, conversation, and intent. For businesses in the UK, adapting your SEO strategy to this new frontier is essential to maintain visibility and attract high-quality traffic. 1. What Is Generative AI Search? Ge

In a world dominated by paid ads, social media promotions, and AI-driven marketing campaigns, many business owners ask the question: Can organic digital marketing still deliver real results?  The answer is a resounding yes, but only when executed strategically. Organic digital marketing focuses on attracting traffic, building authority, and nurturing customer relationships without paying for clicks . It’s about creating value that draws people to your brand naturally. 1. What

For tradespeople, whether you’re a plumber, electrician, landscaper, or window fitter, finding new clients consistently can be a challenge. Traditional marketing methods, like flyers or word-of-mouth, still work, but often take time and effort to convert into actual jobs. This is where Local Service Ads (LSAs)  can make a real difference. Local Service Ads, offered by Google, connect service providers directly with people searching for services in their area. Instead of compe