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Local Service Ads
GET DISCOVERED BY LOCAL CUSTOMERS WHO ARE READY TO BOOK
If you're a service-based business working within a specific location, Local Services Ads (LSAs) by Google are a powerful way to appear right at the top of local search results, above standard PPC ads and organic listings.
LSAs connect you with people who are actively searching for your services in your area. And unlike traditional PPC, you only pay for qualified leads – not clicks. With the added benefit of the Google Guarantee badge, your business instantly gains trust and credibility.
As a freelance digital marketing specialist, I offer tailored LSA setup and ongoing management to help businesses increase local visibility, attract high-quality leads, and get the most out of their advertising spend.
What areLocal Services Ads?
Local Services Ads are pay-per-lead ads that show your business to customers in your area who are looking for the services you offer. Unlike traditional Google Ads, you only pay when someone gets in touch – either via a call or message. These ads also display the Google Guarantee, offering peace of mind for potential customers and boosting your business’s reputation.
Why use LSAs?
Top of Google results: Appear above standard search and map results.
Only pay for real leads: No wasted clicks – just direct enquiries.
Build trust instantly: The Google Guarantee badge adds credibility.
Local targeting: Focused on your service area and offerings.
Easy lead tracking: Stay on top of your bookings and calls
LSA Services I Offer
I provide flexible support based on your current needs – whether you’re starting from scratch or looking to improve performance.
🔍 Account Setup & Verification
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Full setup of your Local Services Ads profile
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Assistance with background checks and business verification
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Linking reviews and business credentials to enhance trust signals
🛠️ Optimisation & Management
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Ongoing management of your LSA profile and budget
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Weekly reviews to maximise visibility and lead quality
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Advice on responding to leads and encouraging Google reviews
📈 Lead Tracking & Reporting
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Transparent tracking of all leads received
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Monthly reporting and insights
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Strategic adjustments based on performance data
I offer a personalised, proactive approach – starting with a kick-off call to understand your service area, target customers, and business goals. From there, I’ll then handle the technical setup, optimisation, and ongoing management – so you can focus on running your business while I help generate leads that convert.
You’ll receive clear, jargon-free updates along the way to keep you informed and confident in your results.
Local Services Ads work particularly well for:
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Tradespeople (plumbers, electricians, locksmiths)
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Home services (cleaners, landscapers, pest control)
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Wellness, legal or professional services
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Any business that operates within a specific local area
Get In Touch
If you’re looking to attract more local enquiries and grow your presence in Google search results, I’d love to help. Whether you're new to LSAs or need help fine-tuning your current setup, I can create a strategy that works for your goals and budget.
Book your free consultation today and start building a LSA campaign that works for your business!