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Privacy Policy

Privacy Policy for Lydia Whitney

Effective Date: 31 December 2024

This privacy policy applies between you, the User of this Website, and Lydia Whitney, the owner and provider of this Website. Lydia Whitney takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website. This privacy policy should be read alongside, and in addition to, our Terms and Conditions. Please read this privacy policy carefully.

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Definitions and Interpretation

In this privacy policy, the following definitions are used:

  • Data – collectively all information that you submit to Lydia Whitney via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws.

  • Data Protection Laws – any applicable law relating to the processing of personal Data, including but not limited to the GDPR, and any national implementing and supplementary laws, regulations and secondary legislation.

  • GDPR – the UK General Data Protection Regulation.

  • Lydia Whitney, we, or us – Lydia Whitney, a sole trader, with a registered business address of Bury St Edmunds, Suffolk, England.

  • User or you – any third party that accesses the Website and is not either (i) employed by Lydia Whitney and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Lydia Whitney and accessing the Website in connection with the provision of such services.

  • Website – the website that you are currently using, https://lydiawhitney.co.uk, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

 

Scope of This Privacy Policy

This privacy policy applies only to the actions of Lydia Whitney and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

For purposes of the applicable Data Protection Laws, Lydia Whitney is the "Data Controller". This means that Lydia Whitney determines the purposes for which and the manner in which, your Data is processed.

 

Data Collected

We may collect the following Data, which includes personal Data, from you:

  • Name

  • Job title

  • Company name

  • Contact information such as email addresses and telephone numbers

  • Demographic information

  • Web browser type and version

  • Operating system

 

How We Collect Data

We collect Data in the following ways:

  1. Data Given to Us by You:
    Lydia Whitney will collect your Data in a number of ways, for example:

    • When you contact us through the Website, by telephone, post, email, or through any other means;

    • When you elect to receive marketing communications from us;

    • When you use our services;

    • In each case, in accordance with this privacy policy.

  2. Data Collected Automatically:
    When you access the Website, we automatically collect some information about your visit. This information helps us improve the content and navigation of the Website and includes:

    • Your IP address

    • The date, times, and frequency with which you access the Website

    • The way you use and interact with the Website's content

 

Our Use of Data

Any or all of the above Data may be required by us from time to time to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons:

  • Internal record keeping

  • Improvement of our services

  • Transmission of marketing materials that may be of interest to you

 

We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section titled "Your Rights" below).

 

For direct marketing, we will obtain your consent, either via an opt-in or soft-opt-in approach. For example, under "soft-opt-in" consent, we will take your consent as implied if you have previously engaged with us, unless you opt-out. For other types of marketing, we will require your explicit consent.

 

Who We Share Data With

We may share your Data with the following groups of people for the following reasons:

  • Our employees, agents, and/or professional advisors, to carry out services you have requested from us;

  • Third-party service providers who process personal data on our behalf to help us maintain the Website or perform other necessary functions (e.g., hosting services, analytics, and email providers).

 

Transfers Outside the UK and European Economic Area (EEA)

Your Data may be stored and processed in countries outside of the UK and EEA. We will only transfer your Data outside the UK or EEA where it complies with data protection legislation and safeguards are in place to ensure your Data is treated with adequate protection.

 

Keeping Data Secure

We use technical and organisational measures to safeguard your Data, including:

  • Access to accounts controlled by a unique password and username

  • Data storage on secure servers

If you suspect any misuse or unauthorized access to your Data, please notify us immediately at hello@lydiawhitney.co.uk.

 

Data Retention

We will only retain your Data for as long as necessary to fulfil the purposes outlined in this privacy policy, or until you request that the Data be deleted. Data may persist on backup or archival media for legal, tax, or regulatory purposes.

 

Your Rights

You have the following rights in relation to your Data:

  • Right to Access: You may request copies of the information we hold about you.

  • Right to Correct: You may request that we rectify any inaccurate or incomplete Data.

  • Right to Erase: You may request that we delete your Data.

  • Right to Restrict: You may request that we block or restrict the use of your Data.

  • Right to Data Portability: You may request that we transfer your Data to another organisation.

  • Right to Object: You may object to the processing of your Data, including where we process it for our legitimate interests.

 

To exercise your rights or withdraw consent, contact us at hello@lydiawhitney.co.uk.

 

Links to Other Websites

This Website may include links to other websites. We are not responsible for the content or privacy practices of these external websites. Please read their privacy policies before interacting with them.

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Changes of Business Ownership and Control

In the event that Lydia Whitney expands or transfers control of its business, your Data may be transferred as part of the business sale. The new owner will be required to adhere to the terms of this privacy policy.

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General

If any court or competent authority finds any provision of this privacy policy to be invalid or unenforceable, the remaining provisions will continue in effect.

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This privacy policy is governed by and interpreted in accordance with the laws of England and Wales.

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Changes to This Privacy Policy

Lydia Whitney reserves the right to update this privacy policy as needed. Changes will be posted on the Website, and your continued use of the Website after any such changes signifies your acceptance of the updated privacy policy.

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For more information, contact Lydia Whitney at hello@lydiawhitney.co.uk.

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