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CV

Born in Wolverhampton, West Midlands, and now based in Suffolk, I am a results-driven digital marketing specialist with over 10 years’ experience across both B2B and B2C sectors, having worked both client-side and agency-side. I specialise in creating data-driven campaigns that drive growth, boost visibility, and enhance engagement. My expertise lies in SEO, PPC, social media, content strategy, and conversion optimisation, where I consistently exceed performance goals.

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With a strong track record in nurturing long-term client relationships and leading high-performing teams, I am passionate about aligning strategies with business goals and delivering measurable results. I leverage my vast experience to provide tailored solutions that help brands grow, thrive, and stay ahead in today’s competitive digital landscape.

Experience

2022 - 2025 - Head of Client Success
Unity Online

2017 - 2022 - Digital Marketing Manager 
Netmatters Ltd

2017 - Digital Marketing Manager 
Precision Marketing Group

2015 - 2017 - Marketing Assistant
CEDIA EMEA

2015 - Social Media and Marketing Assistant
FitnessGenes

Education

2012 - 2015 - First Class BA Honours degree in Media and Communications
Coventry University

Skills

Search Engine Optimisation (SEO)

Pay-Per-Click (PPC) Advertising

Social Media Management

Content Creation & Strategy

Email Marketing & Automation

Marketing Audits & Reporting

Conversion Rate Optimisation (CRO)

Brand Strategy & Positioning

Analytics & Data Interpretation

Digital Campaign Management

Lead Generation & Nurturing

Marketing Automation & CRM

E-commerce Marketing​

Technical

​Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, Screaming Frog

​Google Ads (Certified), Facebook Ads Manager, LinkedIn Ads, Bing Ads, Social Media Ads (Facebook, X, LinkedIn, Instagram)

​MailChimp, Campaign Monitor, Klaviyo

​Salesforce, HubSpot, Zoho CRM

​Hootsuite, Buffer

​WordPress, Wix, Squarespace, Shopify

​Google Data Studio, Excel

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